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Onpoint Insights

Marketing Attribution for a Top-3 Pharma Client

A top-3 pharma client needed to isolate the true ROI of individual marketing campaigns.

→ 4.2% ROI lift on campaign spend
Built
Causal regression with counterfactual reasoning over clicks, impressions, conversions, cost-per-click, and spend.
Approach
Per-campaign impact isolation feeding data-driven reallocation recommendations.
Impact
4.2% ROI lift on campaign spend
Skills
Causal InferenceCounterfactualsStatistical Analysis