Conagra Brands

Conagra Meat Substitutes Growth Strategy

Conagra needed region-specific growth strategy for the Meat Substitutes category.

→ Projected 7% sales uplift · $80K savings reallocation

HOW THE SYSTEM WORKS

4 yrs scanner data

100+ product attributes by region

STEP

Price-sensitivity models

statistical pitfalls controlled

STEP

Clout & Vulnerability maps

benchmarks every plant-based brand

OUT

Regional strategy

7% projected uplift · $80K savings

Scanner data becomes maps of where each brand is strong, weak, and over-spending.

Built

Pricing, promotion, and demand-sensitivity framework with Clout & Vulnerability maps.

Approach

Python + SAS analysis across 100+ attributes and 4 years of regional sales data; controlled for statistical pitfalls (heteroscedasticity, endogeneity) in scanner data.

Impact

Projected 7% sales uplift · $80K savings reallocation

Skills

PythonSASPricingScanner DataCausal