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Conagra Brands
Conagra Meat Substitutes Growth Strategy
Conagra needed region-specific growth strategy for the Meat Substitutes category.
Built
Pricing, promotion, and demand-sensitivity framework with Clout & Vulnerability maps.
Approach
Python + SAS analysis across 100+ attributes and 4 years of regional sales data; controlled for statistical pitfalls (heteroscedasticity, endogeneity) in scanner data.
Impact
Projected 7% sales uplift · $80K savings reallocation
Skills
PythonSASPricingScanner DataCausal